PIUG 2023 - MONDAY

M O N D A Y M O R N I N G

Keynote Talk: Patenting Actions that Speak Louder thanWords Mike Pellegrino (Pellegrino & Associates) 8:15 – 9:30 am

ABSTRACT Edward Snowden rocked the world in 2013 revealing massive multi-government programs to collect and characterize massive amounts of data on world citi zens. One purpose was to characterize behaviors, clas sify those behaviors, and act on behaviors classified as a threat to national security. Born out of the 9/11 attacks, this type of signals intelligence attempted to bypass massive gaps in human intelligence that failed to identify the attacks. Signals intelligence served as the backbone of multi-billion dollar investments to better understand and respond to world threats in a scalable, reliable, cost-effective manner. The labor of a patent analyst is similar. While not commissioned CIA agents, patent analysts often have to discover competitive threats and market opportu nities using laborious processes whose outcomes are analyst dependent, oftentimes with shrinking re source pools. In this session, Mike Pellegrino will pres ent an emerging field of behavioral patent analysis that departs from customary textual analysis, demon strating how scores of signals embedded in patenting data can help patent analysts produce consistent and defensible analysis outcomes using auditable data hiding in plain sight. BIOGRAPHY Mike Pellegrino is the Founder and President of Pellegrino & Associates, LLC (P&A), a boutique intel lectual property (IP) valuation firm. He has extensive experience valuing patents and other forms of IP, establishing royalty rates, and evaluating businesses.

His company engagements number more than 400 for more than 200 clients, ranging from Fortune 100 compa nies to startups. Courts at the state and federal level, tax jurisdictions, and arbitration panels have accepted Mike’s work for issues including bankruptcy valuations, estate tax valuations, copyright infringement claims, trade secret misappropriation claims, patent infringement claims, breach of contract claims and others. He is the author of first and second editions of BVR’s Guide to Intellectual Property Valuation, with more than 1,000 copies in circu lation among attorneys, tech transfer officers, business valuation firms, competing IP valuation firms, and more. In addition, his finance- and software-related articles ap pear in internationally and nationally recognized outlets. Mike has taught IP valuation concepts to officials from the governments of Brazil, Azerbaijan, Estonia, Thailand, Guatemala, and New Zealand on behalf of the U.S. State Department. He has counseled and testified before legis lators about valuation issues. He was also instrumental in helping to change Indiana law regarding the valuation of embedded application software for personal property tax reporting purposes and for the taxation of patent-derived income. In addition to his valuation expertise, Mike developed a state-of-the-art patent analytics tool that provides key insights and intelligence into the patent landscape. This system removes information asymmetry rampant in the patent marketplace by consolidating millions of disparate records into a user-friendly database. His educational background includes a Bachelor’s degree in computer science from Indiana Institute of Technology and a Master’s degree in business administration from Ball State University. He also completed additional accounting coursework sufficient to fulfill the academic requirements for an undergraduate accounting degree.

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