THUR - PIUG 2022 Virtual

T H U R S D A Y M O R N I N G

IP Landscape Activities for Business Strategies Towards Sustainability Goal of Asahi Kasei Corporation Sakae Nakamura and Yasushi Miyagi (Asahi Kasei Corporation) 9:10 – 9:40 am

ABSTRACT Asahi Kasei Corporation is accelerating its efforts to create value by contributing to sustainable society, with the goal of achieving carbon neutrality by 2050. In building corporate and business strategies towards the value creation, IP landscape has been playing a crucial role. In our presentation, we are introducing some of our IP landscape activities for demonstrating our approach and proposals for the value creation. Particularly, we are introducing an example where we made strategy proposals for business areas of our focus including alkaline water electrolysis business, based on analysis of a wide range of information including IP and market infor mation. We are also introducing our activities aiming to encourage sustainability efforts and idea creation for new businesses through IP analysis.

BIOGRAPHY Yasushi Miyagi is an intellectual property analyst certified by the Association of Intellectual Property Education in Japan. He engaged in strategic studies at a research division belonging to one of the big gest investment companies in Japan. Prior to that, he had worked as a patent attorney for 7 years at a law and patent firm, mainly dealing with patent applica tions by major German Companies including Bosch and Siemens. He joined Asahi Kasei in 2018 and has been engaged in research and analysis of technical information at the IP Strategic Planning Group.

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