WED - PIUG 2022 Virtual Meeting

W E D N E S D A Y A F T E R N O O N

Patent Information Professional Challenges in the “New Normal” IP Activities Environment. DoWe Turn into Chameleon or Swiss Knife? Muriel Bourgeois (MT_IP Consulting) 1:15 – 1:45 pm

ABSTRACT Our profession is (once again) facing challenges of multiple dimensions: search vs analysis traditional boolean vs semantic / AI “technical” vs “decision makers” customer profiles domain specialization vs multi-domains / multiple IP rights internal vs exter nal vs outsourcing mix operations As we have done successfully these last 30 years, can we still overcome hurdles and maintain or even develop our job while keeping a smiling face?

BIOGRAPHY Valedictorian of IP Assets Management Master in Paris (Descartes), Muriel Bourgeois –Tassanary run a 30+ years’ career on multiple aspects of IP lifecycle within Thomson Technicolor and Nestlé, from IP assets solutions & operations (Projects management, IP tools & processes, Patent Formalities, Licensing PMO, Contents Management) to expertise in Intel ligence & Analytics (QPIP n°57). Since 2021, she has been running her own business at MT-IP Consulting (Innovation, Organisation, and Management) in the South West of France. Former President of CEPIUG (Confederation of European Patent Information User Group), and Vice-President of CFIB (French speaking Patent Information Group), she plays an active role in Patent Information Education before QPIP, French Patent Office, and Universities.

20