PIUG 2021 - Tuesday

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PIUG 2021  TUESDAY  Virtual Meeting

 T U E S D A Y M O R N I N G 8 : 0 0 A M – 12 : 1 5 A M

Evolving Patent Strategies in the Age of Software and Digital Revolution Debra L Banville (DLBanville LLC) 11:00 – 11:35 am  ABSTRACT Warren Buffett coined the term “Economic Moat” to describe the competitive advantage one company has over other companies within a given industry. In 2018, Elon Musk criticized Warren’s “economic moats” strategy as defensive, saying the “pace of innovation” is more important. I believe the “truth is in the middle.” Any good business strategy requires a defense (a moat) and an offense (innovation) if you want to play the “long game.” Patent analysis is increasingly demanding an understanding of the larger evolving business context and our ability to articulate this context. My presentation will look at the more holistic business-IP frameworks and provide illustrative examples.  BIOGRAPHY Debra Banville is a Business specialist and consultant. She focuses on helping large and small businesses create actionable insights across various technology areas from biobased to electronics/ materials and digital IoT. Building on previous R&D experience at AstraZeneca as a PI and Information Scientist, Debra created an insight generation platform at DuPont. She has numerous scientific publications and a passion for digital technology business modeling. Her credentials include PMP (PMI.org) and Competitive Intelligence Professional (CIP, Fuld-Gilad-Herring), training in Business Model Innovation (BMILabs.com), a B.A. in Chemistry from Brandeis University, a Ph.D. in Chemistry from Emory University, and a Postdoctorate in Biomedical Research at the University of California at San Francisco’s School of Pharmacy.